Max is an applied sport scientist, educator, strength coach and in general a human performance enthusiast. He played Division 3 basketball at Coe College where he received his degrees in athletic training and strength and conditioning. He received his Masters degree in exercise physiology from Iowa State University. He has worked as a Chief Science Officer, Director of Sport Science and professional consultant. He is the founder of Strong By Science and co-founder of EdgeU. His passion for human performance and health lead him to become a co-founder of Upper Echelon Nutrition, with the intent to provide the best products possible to anyone looking for health and performance supplements.